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Strategic Advisory

We develop and activate bespoke, intelligent customer strategy for brands that want to acquire, engage and retain customers through optimised measurable experiences and initiatives.

But we also understand that our brand clients need cost effective, FAST solutions, to get started immediately and deliver innovation urgently.  We’ve designed a range of Out of the Box solutions that deliver AUDIT, RESEARCH and STRATEGY for under £20k. 

We have years of experience helping brands to innovate their customer strategy.  Book a FREE 1 hour consultation.  Ask us the questions you’ve always wanted to answer and learn from industry innovators

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AUDIT

Sway provides a full audit of your existing strategy, including KPI performance and organisational structure. We will interview your key stakeholders to understand their objectives and review your existing tech.  Detailing our findings alongside examples of market innovation and recommendation

£7,500

RESEARCH

Sway will run competitor desk research of up to 8 brands. We will also design, run and
analyse customer research, delivered to your customer database. We will present our findings through a key stakeholders workshop to stimulate discussion and inform the future strategy

£7,500

SAVE £1,500 
when bought with AUDIT

STRATEGY

Sway will provide an innovative customer strategy blueprint showing how to evolve and grow customer engagement.  Detailing member benefits, earn and burn mechanics, use of data, member experience and engagement strategies, as well as incentives frameworks including partnerships.  

£7,500

SAVE £3,375 (15%)
when bought with AUDIT and RESEARCH

Future Ready Engagement

Inspiring Engagement, Driving Growth

Meet The Team

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Tom Peace

Chief Engagement Officer

In excess of 20 years working in customer engagement roles with brands, agencies and tech partners, developing market leading customer strategy for global brands.

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Julian Bonnett

Client Engagement Officer

Experienced Commercial Director with a wealth of knowledge in loyalty and CRM solutions, as well as reward and incentive frameworks.  

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Simon Jeffs

Brand Engagement Officer

Over 20 years in CRM, data and loyalty strategy roles, Simon has  designed hyper-personalised engagement strategy for enterprise retail, CPG, media and pharma brands

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Carmen Garcia

Market Engagement Officer

Expertise in redefining growth strategies, overhauling loyalty programs, and helping marketing teams craft narratives that deepen customer and member engagement.

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Tim Nicholson

Partner Engagement Officer

Commercially focussed Director with over 15 years experience across the loyalty sector, forging profitable strategic alliances.

Designing the Future of Customer Engagement

Tomorrow’s customer is looking for an alignment of belief with their favourite brands. Customers are savvy, impatient and great researchers. They know the value of their data and their expectations of technology are extremely high!

 

Sway is redefining the future of customer engagement. We partner with leading brands to design intelligent, data-led experiences that inspire loyalty and drive growth. 

 

By blending creativity, strategy, and cutting-edge technologies we help our clients connect with tomorrow’s customers in more meaningful, innovative and future-ready ways.

Package Delivery

AN APPROACH FOR THE FUTURE CUSTOMER

Sway’s proprietary 6 level customer maturity model enables us to build innovative strategy to sway customer outcomes through our holistic approach to every customer touchpoint

Which level is your brand stuck on?

Level 1
Marketing Foundations

  • Core Marketing Mix excellence

  • Customer analysis

  • Channel & CX audits

  • Competitor research

  • Martech readiness

Level 2
Brand Visibility

  • Media mix & channel strategy 

  • Tone of voice 

  • Brand consistency 

  • Influencer seeding

  • Brand and product benefits

Level 3
Deeper Engagement

  • Omnichannel Journey & UX 

  • Infrastructure & data    Insight

  • Social proofing

  • CSR considerations

  • Tech investment

Level 4
Conversion & Action

  • CRM driving actions

  • Gamification

  • Data capture and usage

  • Retail media

  • Reward and Incentive frameworks

Level 5
Loyalty & Advocacy

  • Customer lifetime value

  • Loyalty strategy

  • Subscription 

  • Community and Social sharing

  • Co-creation and UGC

Level 6
Re-engagement & Retention

  • Generative AI

  • Real-time predictive analytics

  • Conversational marketing

  • Hyper-personalisation

  • Agentic Solutions

Brand Experience Snapshot

CONTACT US

 +44 7773 321 338
tom@swayoutcomes.com

ENQUIRIES

Sway can help you answer key customer challenges...

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